{"title":"New Collection","description":"","products":[{"product_id":"whitepleatedskirt","title":"White Pleated Maxi Skirt With Elasticated Waist","description":"\u003cp\u003eThe Maxi White Pleated Skirt is a timeless modest fashion essential designed for effortless everyday elegance. Featuring a flowing pleated silhouette, lightweight structure, and a comfortable elasticated waistband, this white maxi skirt combines comfort with refined style. Crafted from premium crepe scuba fabric, it offers a soft feel with an elegant drape, perfect for casual wear, occasion styling, and modest wardrobes.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e* Maxi-length pleated skirt\u003cbr\u003e* Elasticated waistband for comfort\u003cbr\u003e* Flowing lightweight silhouette\u003cbr\u003e* Premium crepe scuba fabric\u003cbr\u003e* Soft structured finish\u003cbr\u003e* Color: White\u003cbr\u003e* Suitable for everyday wear and occasion styling\u003c\/p\u003e","brand":"Imera London","offers":[{"title":"S","offer_id":58053426413913,"sku":"SK-PLT-WHT-38","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"M","offer_id":58053426446681,"sku":"SK-PLT-WHT-40","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":58053426479449,"sku":"SK-PLT-WHT-42","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"XL","offer_id":58053426512217,"sku":"SK-PLT-WHT-44","price":25.0,"currency_code":"GBP","in_stock":true},{"title":"2XL","offer_id":58053426544985,"sku":"SK-PLT-WHT-46","price":25.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC00095x_c63df3bb-3ff1-47cb-a89f-4bc113c92f78.jpg?v=1778676530"},{"product_id":"black-sleeveless-fitted-maxi-dress-with-belt","title":"Black Sleeveless Fitted Maxi Dress With Belt","description":"\u003cp\u003eElegant and structured, the Black Sleeveless Fitted Maxi Dress is designed with a flattering fitted silhouette and subtle contrast stitching for a refined modern look. Featuring a sleeveless tailored cut, a flowing maxi-length skirt, and an adjustable belt to define the waist, this piece combines sophistication with modest elegance. Perfect for both everyday wear and elevated occasions, it can be styled effortlessly over a shirt or worn as a statement layering piece.\u003c\/p\u003e\n\u003cp\u003eDetails\u003c\/p\u003e\n\u003cp\u003e* Fabric Polyester \u003cbr\u003e* Sleeveless fitted maxi dress\u003cbr\u003e* Adjustable waist belt\u003cbr\u003e* Contrast stitch detailing\u003cbr\u003e* Flared maxi-length skirt\u003cbr\u003e* Structured tailored silhouette\u003cbr\u003e* Lightweight comfortable fabric\u003cbr\u003e* Color: Black\u003cbr\u003e* Modest and versatile design \u003c\/p\u003e","brand":"Imera London","offers":[{"title":"1","offer_id":58053241700697,"sku":"DR-SLV1-BLK-1","price":40.0,"currency_code":"GBP","in_stock":true},{"title":"2","offer_id":58053241733465,"sku":"DR-SLV1-BLK-2","price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC00040x.jpg?v=1778674132"},{"product_id":"black-oversized-cotton-top-with-embroidered-cuff","title":"Black Oversized Cotton Top With Embroidered Cuff","description":"\u003cp\u003eThe Black Oversized Cotton Top is designed for effortless everyday comfort with a clean modern silhouette. Crafted from soft premium cotton fabric, this long sleeve top features a relaxed oversized fit and subtle embroidered cuff detailing for a refined finish. Easy to style for both casual and elevated everyday looks.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e* Oversized long sleeve top\u003cbr\u003e* Relaxed comfortable fit\u003cbr\u003e* Embroidered cuff detail\u003cbr\u003e* Soft premium cotton fabric\u003cbr\u003e* Lightweight breathable feel\u003cbr\u003e* Color: Black\u003cbr\u003e* Suitable for everyday wear and layering\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Imera London","offers":[{"title":"1 \/ Black","offer_id":58053583733081,"sku":"TP-OVS-BLK-1","price":20.0,"currency_code":"GBP","in_stock":true},{"title":"1 \/ Brown","offer_id":58053583765849,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ Black","offer_id":58053583798617,"sku":"TP-OVS-BLK-2","price":20.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ Brown","offer_id":58053583831385,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"3 \/ Black","offer_id":58053583864153,"sku":"TP-OVS-BLK-3","price":20.0,"currency_code":"GBP","in_stock":false},{"title":"3 \/ Brown","offer_id":58053583896921,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC00797x.jpg?v=1778678729"},{"product_id":"brown-oversized-cotton-top-with-embroidered-cuff","title":"Brown Oversized Cotton Top With Embroidered Cuff","description":"\u003cp\u003eThe Brown Oversized Cotton Top combines comfort and minimal style in an effortless everyday piece. Made from soft premium cotton fabric, it features a relaxed oversized silhouette and embroidered cuff detailing that adds a subtle elevated touch. Perfect for casual styling and everyday layering.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e* Oversized long sleeve top\u003cbr\u003e* Relaxed comfortable fit\u003cbr\u003e* Embroidered cuff detail\u003cbr\u003e* Soft premium cotton fabric\u003cbr\u003e* Lightweight breathable feel\u003cbr\u003e* Color: Brown\u003cbr\u003e* Suitable for everyday wear and layering \u003c\/p\u003e\n\u003cp\u003ePlease note: Accessories, styling pieces, and the ruffle collar worn by the model are not included.\u003c\/p\u003e","brand":"Imera London","offers":[{"title":"1 \/ Brown","offer_id":58053662998873,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"1 \/ black","offer_id":58053663031641,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ Brown","offer_id":58053663064409,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"2 \/ black","offer_id":58053663097177,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"3 \/ Brown","offer_id":58053663129945,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":true},{"title":"3 \/ black","offer_id":58053663162713,"sku":null,"price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC00769x_b94d79ac-ca9f-4c3c-8946-cb03ed8691bb.jpg?v=1778679652"},{"product_id":"printed-cotton-maxi-dress-with-belt","title":"Printed Cotton Maxi Dress With Belt","description":"\u003cp\u003eThe Printed Cotton Maxi Dress With Belt combines effortless elegance with a flowing feminine silhouette. Crafted from soft cotton fabric, this long sleeve maxi dress features an all-over vintage-inspired print, button-front detailing, gathered elasticated cuffs, and a matching waist belt for a flattering fit. Lightweight and comfortable, it’s perfect for everyday styling, and occasion wear.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e* Maxi-length dress\u003cbr\u003e* Soft cotton fabric\u003cbr\u003e* All-over printed design\u003cbr\u003e* Adjustable matching waist belt\u003cbr\u003e* Long sleeves with elasticated cuffs\u003cbr\u003e* Button-front detail\u003cbr\u003e* Flowing relaxed silhouette\u003cbr\u003e* Lightweight breathable feel\u003cbr\u003e* Suitable for everyday and occasion wear\u003c\/p\u003e\n\u003cp\u003ePlease note: Accessories, styling pieces, and the ruffle collar worn by the model are not included.\u003c\/p\u003e","brand":"Imera London","offers":[{"title":"1","offer_id":58054191874393,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":false},{"title":"2","offer_id":58054191907161,"sku":null,"price":40.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC09891x.jpg?v=1778681140"},{"product_id":"peony-ruffle-top-amp-wide-leg-pants-co-ord-set","title":"Peony Ruffle Top \u0026 Wide Leg Pants Co-Ord Set","description":"\u003cp\u003ePeony Ruffle Top \u0026amp; Wide Leg Pants Co-Ord Set is designed for effortless elegance and fluid movement. Crafted from a soft blend of 30% modal and 70% viscose, this two-piece set features a layered flowy top with statement ruffle detailing and matching wide leg trousers for a refined modern silhouette. Fully lined for added comfort and coverage, it’s perfect for occasion wear, evening styling, and elevated everyday looks.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e* Two-piece co-ord set\u003cbr\u003e* Layered ruffle detail top\u003cbr\u003e* Wide leg trousers\u003cbr\u003e* Fully lined top and trousers\u003cbr\u003e* Soft lightweight fabric\u003cbr\u003e* Fabric: 30% Modal, 70% Viscose\u003cbr\u003e* Flowy relaxed silhouette\u003cbr\u003e* Color: Brick\u003cbr\u003e* Suitable for occasion and evening wear\u003c\/p\u003e\n\u003cp\u003ePlease note: Accessories, styling pieces, and the ruffle collar worn by the model are not included.\u003c\/p\u003e","brand":"Imera London","offers":[{"title":"M","offer_id":58054528270681,"sku":"ST-TP1-RED-M","price":60.0,"currency_code":"GBP","in_stock":true},{"title":"L","offer_id":58054528303449,"sku":"ST-TP1-RED-L","price":60.0,"currency_code":"GBP","in_stock":false},{"title":"XL","offer_id":58054528336217,"sku":"ST-TP1-RED-XL","price":60.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC01290.jpg?v=1778762227"},{"product_id":"lily-navy-zip-detail-co-ord-set","title":"Lily Navy Zip Detail Co-Ord Set","description":"\u003cp\u003eThe Navy Zip Detail Co-Ord Set combines clean tailoring with effortless everyday elegance. Designed with a flowing maxi skirt and a matching lightweight jacket, this coordinated set features subtle ruffle trim detailing, a front zip closure, and soft volume sleeves for a refined modern silhouette. Crafted from a comfortable cotton and polyester blend, it’s perfect for everyday styling, workwear, and elevated casual looks.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003e* Two-piece co-ord set\u003cbr\u003e* Matching maxi skirt and zip-front jacket\u003cbr\u003e* Front zip closure\u003cbr\u003e* Ruffle trim detailing\u003cbr\u003e* Long sleeves with elasticated cuffs\u003cbr\u003e* Flowy relaxed silhouette\u003cbr\u003e* Fabric: Cotton \u0026amp; Polyester blend\u003cbr\u003e* Color: Navy\u003cbr\u003e* Suitable for everyday and occasion wear\u003c\/p\u003e\n\u003cp\u003ePlease note: Accessories, styling pieces, and the ruffle collar worn by the model are not included.\u003c\/p\u003e","brand":"Imera London","offers":[{"title":"1","offer_id":58054883967321,"sku":"ST-SS2-NVY-1","price":50.0,"currency_code":"GBP","in_stock":true},{"title":"2","offer_id":58054884000089,"sku":"ST-SS2-NVY-2","price":50.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1008\/9159\/1001\/files\/DSC01125.jpg?v=1778762526"}],"url":"https:\/\/imeralondon.com\/collections\/new-collection.oembed","provider":"Imera London","version":"1.0","type":"link"}